Chiyo-no-toboshi “Chiyo-no-toboshi ” is an old Japanese word meaning thousands of night lights. When viewed from outer space, the Earth is illuminated by a multitude of lights. These lights represent individual people’s lives, lit up like the stars. The dial of Chiyo-no-toboshi evokes this nightscape using large and small particles of gold powders over a…
Tag: Marketing
Eberhard & Co. Presents Scafograf 100
Following the success of the past few years with the introduction of the Scafograf 300 and Scafograf GMT, Eberhard & Co. is now expanding the collection with a more feminine version, a new model dedicated to the sporty, dynamic and sophisticated woman. Animated by an automatic movement in a 38 mm steel case with a…
Raymond Weil unveils a new collaboration with Marshall Amplification
Luxury Swiss watchmaker, RAYMOND WEIL is proud to unveil a new music collaboration as part of its Music Icons Series. The Marshall Amplification Limited Edition timepiece part of the tango collection pays tribute to the iconic amplifier and speaker cabinet, renowned for being used by the most iconic musicians of all time. This exclusive watch…
BREITLING TAKES OFF INTO A LEGENDARY FUTURE
At a press conference in Dubai, UAE, Breitling – the innovative Swiss watch brand – celebrated the Middle East launch of its new Navitimer 8 collection. Breitling’s new global CEO, Georges Kern, introduced the new models along with the brand’s next chapter, dubbed its ‘legendary future’. The event was part of Breitling’s international Roadshow which…
New watches and NATO makeovers: OMEGA at Baselworld
Finding beautiful new OMEGA timepieces is a given at Baselworld, but this year, visitors to the OMEGA booth will also discover an easy and interactive way to revive the watch they already own. Nestled between two of OMEGA’s eye-catching window displays is an altogether more hands-on experience. OMEGA’s NATO strap “Pop-Up Boutique” lets customers explore,…
A Satellite Tourbillon Forges A Bond Between Alexey Leonov And Louis Moinet
Louis Moinet and Alexey Leonov have been drawn together by their twin destinies – the dreams of both having led to them making their mark in history. SpaceWalker is dedicated to Leonov – and a tribute to all those playing their part in the progress of humankind. The story is above all that of an…
Frederique Constant Hybrid Manufacture
Innovation @ Frederique Constant Innovation is one of our important Brand Values and since it’s beginning in 1988, the Frederique Constant brand continuously innovated. We invested massively in this domain to offer creativity and outstanding technical features in our timepieces. Every year, Frederique Constant continues to add movements to its in-house collection; and this year…
Raymond Weil introduces the Maestro Blues
Two new watches inspired by the tuneful sounds of blues music Swiss watch company, RAYMOND WEIL, proudly presents two new additions to its emblematic maestro collection, the maestro Blues, a tribute to the Brand’s source of creativity: music. RAYMOND WEIL presents two new models, the maestro Blues, inspired by the bewitching sounds of the “blues”….
10 years on Bremont refreshes ALT1-P range
2017 marks the 10th anniversary since the launch of Bremont’s first collection of watches having spent 5 years in R&D. Part of that launch collection back in 2007 was the ALT1-P chronograph which has become a popular choice with civilians and aviation professionals. ‘P’ stands for Pilot as this is a model designed with aviators…
The Bremont 1918 Limited Edition Collection
The Bremont 1918 Limited Edition commemorates an important milestone in 2018 when the Royal Air Force celebrates its centenary year. Globally respected and steeped in tradition, this venerable institution provides aerial protection for the United Kingdom and her interests. A Bristol Blenheim, a Supermarine Spitfire and a Hawker Hurricane that all flew during the summer of 1940 are incorporated…
