Elvis Presley’s OMEGA sells for a world record CHF 1,500,000 at auction

An OMEGA timepiece belonging to the legendary performer Elvis Presley has been sold for CHF 1,500,000 at the Geneva Watch Auction: Seven, by Phillips. After a lengthy and competitive round of bidding, the OMEGA Museum in Biel/Bienne became the proud new owner, not only attaining the watch for their significant collection, but also paying a…

New watches and NATO makeovers: OMEGA at Baselworld

Finding beautiful new OMEGA timepieces is a given at Baselworld, but this year, visitors to the OMEGA booth will also discover an easy and interactive way to revive the watch they already own. Nestled between two of OMEGA’s eye-catching window displays is an altogether more hands-on experience. OMEGA’s NATO strap “Pop-Up Boutique” lets customers explore,…

THE TRÉSOR COLLECTION

Modern style with a classic touch of diamonds In today’s world, a watch is not simply about checking the time. More than often, the choice we make for our wrist is influenced by a much more style-minded reason. Above all, watches have become our ultimate accessory. For so many women today, a timepiece can say…