Being a writer for my leisure groups and being in-house PR has allowed me to focus on one brand and determine with other journalists what hooks work best for them. For our press story today, although a bit long for my liking, I feel good that we spent a decent amount of time in selecting various images for various groups of media the press release was going to.

One thing we can agree on both sides of the fence (media/PR) is that a good dynamic photo can mean great publicity for your business!. As media, images are hooks that get us excited and as PR, images speak volumes eliminating the need for long draining press releases. If you’ve got the opportunity to create or capture a unique, dynamic photo that relates to your business, then half your battle is won when selling your story to the media.

For someone who has been on both media and PR sides over the last 10 years, I can vouch for this. I remember the best image brief for me in the recent years came from The Corvette UAE Club. The images were collated by the dynamic Osama and I remember us receiving images from one of our Road safety drives to the Yas Island Hotel with police escorts….Corvettes are super sexy anyway but the great photography done by one of our group members totally blew our mind.

In a nutshell, pay extra attention to photos you can create and arrange for your business and write a story to contextualise it. Corporate communications teams these days spend so much money trying to get the next hip venue for their events and press conferences that they forget to get a good photographer because their budgets are blown out of context…..pr agencies in many cases don’t dare say no and prioritise the budgets for photography. One thing is for sure, no matter how great a news story is – it will always appear naked without a powerful image to go with it.

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