It is always a pleasure to catch up with Mohi-Din BenHendi to see what he is up to and it’s almost always at a launch where he has played a crucial role in bringing a superb brand into the UAE for the fashion conscious shoppers.

This time it is the luxury Italian fashion brand Ermanno Scervino – its first boutique is now at the Dubai Mall. Ermanno Scervino himself hosted a beautiful evening along with Mr Mohi-Din Binhendi together with Dubai VIPs and fashion lovers and it gave us an opportunity again to catch up with old and new friends.

Guests mingled in the elegant new space and had the opportunity to meet the designer who flew into Dubai especially for the momentous occasion. The boutique opening was followed by a private dinner held at the chic Joe’s Café for a select few VIPs and fans of the brand.

The new boutique is set to become one of the most visited fashion destinations in Dubai, with Scervino showcasing the best of the best of Italian fashion. The new collection was so well received that his covetable styles are already flying off the shelves, and into every Dubai fashion maven’s wardrobes. It has an edgy femininity. For fitting and elegant, the equestrian inspired collection was an instant winner with Dubai’s discerning fashion lovers.

A very dear friend of mine just celebrated her birthday – she is one of the best dressed local Emirati friends I have and she absolutely loved the piece I gave her. To me, her approval was the best testimony to the awesomeness of the brand and its success in Dubai.