My favourite piece from MaximiliaN

My favourite piece from MaximiliaN

Maxim Artsinovich Shereen Shabnam Maxim’s jewellery designs are creatively intense just like him

Moments with Founder and President of The Jewellery House of MaximiliaN

I often meet inspiring individuals who lead incredibly hectic lifestyles but finally I have met the ideal man whose self-confessed vices are outweighed by all his good points and how amazing he is in all aspects of his life. He not only creates masterpieces, but can also be referred to as one with his unique persona, business acumen, creativity, heart breaking looks and out of this world charming disposition.

Seeing Maxim again now, I can’t help but highlight that the above mentioned amazing few qualities are just a tip on the iceberg when it comes to trying to do justice to the incredible skill and talent of this International Jeweller.

Russian born Maxim, who is also a Caribbean national embodies the best of all qualities a man can possess and more. One of the youngest jewelers in the world at 41 years, Maxim wears many hats as an entrepreneur but there is no doubt that when it comes to the high-end luxury market for cars, jewellery and the finer things in life, there is no better authority to consult than Maxim.

Coming from a family with five generations of military background meant that Maxim was disciplined and very focused on whatever he set his heart on. He started sketching at the age of six with a passion that gave him an edge well ahead in life – he started creating jewellery with materials he came across and treated, hence being able to give unique pieces to his first love.

After leaving the navy, Maxim was able to quench his creativity thirst with delving deeper into the world of jewellery before being recognized within the jewellery industry globally for his innovative ideas, in particular for his ‘I love you’ rings that serve as a unique calling card to women who touch his or the buyer’s heart…sigh!

Maxim’s romantic nature may have given him an edge to win and charm discerning clients hearts worldwide, but it is his astute financial decisions, founded by his knowledge of ‘on the mark’ marketing strategies that work, that have also helped him become a leading jeweller who is seen also as an authority on gemstones. As a designer, a trendsetter who trots the globe for inspiration and unique resources, every piece of MaximiliaN jewellery reflects the ethos of being a rare, priceless gem.

The presence of MaximiliaN in Dubai is no accident. Maxim recognizes the value and potential of Dubai and its location as the number one tourism destination that has the backing of a forward thinking Government. He points out how safe Dubai is and the joy in being able to do business with ease because of the structures set up for investors and the commercial sector that makes Dubai a leader in the world of commodities.

No matter what we talk about when we meet, Maxim always brings in his main passion, The Jewellery House of MaximiliaN that was founded in London as an international family of like-minded artists, designers and jewelers living in different countries. The brand has now positioned itself as an exclusive and prestigious Jewellery Retailer and is best known for its expertise, handmade craftsmanship, high quality gems and innovative precious stone settings.

Maxim firmly believes that he is not just designing jewellery, watches, accessories or clothes but creating the personal luxury lifestyle of his clients. This belief has placed MaximiliaN as one of the Top 10 Jewellery Houses of the World according to Robb report since 2007. His international designers around the world constantly create unique masterpieces to fit the standard of the Brand. Production teams are based in the world-famous jewelers regions such as New York, Lausanne, Pforzheim, Vicenza and Tokyo.

Although MaximiliaN operates in the Top 7 Cities for Fine Jewellery Sales, Dubai, London, New York, Paris, Geneva, Hong Kong, Singapore with plans in the next 5 years to expand to Shanghai, Beijing, Hong Kong and Tokyo, the brand also aims to have 40-60 point of sales in places where jet set clientele go to such as Miami, Aspen, Monte Carlo, San Tropez, Cannes, Biarritz etc.

The MaximiliaN Flagship Boutique on The Palm Jumeirah in Zabeel Saray Hotel attracts clients with unique taste who love the fact that 90% of MaximiliaN jewellery pieces are transformers. For instance, a tennis necklace can be adjusted to a bracelet or earrings etc. I tried one an amazing piece a few nights ago for the Arab Woman Awards and it was awesome.

Maxim is adamant about using exceptional Gemstones such as Burma Rubies, Colombian Emeralds, Kashmir and Burma Sapphires and Fancy Colored Diamonds are specialization and a Brand signature of MaximiliaN Jewellery House. All MaximiliaN Gem stones are certified by the Top 5 gemological laboratories.

MaximiliaN provides the most refined qualities of Western “Art de Vivre” to customers all around the World. The brand believes in establishing long-term relationships with customers in the way of forming Family Collection of rare gemstones and providing investment prices.

I have also come to know that Maxim is an ardent art collector.  Not long ago, he showcased the most significant gemstone artworks collection of Saint-Petersburg’s current school masters at the Museum. In fact, Maxim also collaborates with one designer a year to create a limited edition collection where every sign art piece is unique.

Maxim, with his warm nature naturally does a lot of CSR work. He is known to have donated one of his unique art pieces to the Hermitage Museum of Saint Petersburgh so that funds from its sale could be used for the reconstruction of a museum. I certainly appreciate people like him who have time for the science centre and museum industry. He also teaches students in Saint Petersburgh about modern jewellery design and regularly gets invited to give lectures on the sales and marketing of luxury goods and would also like to see his brand expand into other premium products like perfumes, clothes, watches and leather accessories. I’ve learnt a lot from Maxim in terms of strategic marketing and the importance of creating look and feel of media that portrays the high-end ethos of a brand.

Like me, Maxim is passionate about cars and I loved checking out his top of the range Audi that was designed by him and hence, customized to meet his discerning taste. He took me for a short spin and it was very much…Maxim :). The interior reflected his trendy but practical persona with luxury detailing that set my pulses racing. As a car lover, Maxim naturally goes for uniqueness and has a fond attachment to his 2007 Bugatti Veyron and his Bentley but I would say the Audi was just perfect for him.

The best bit that I love about Maxim – he runs about 4 marathons a year and does not smoke or drink any alcohol. Instead he focuses all his energy towards martial arts with disciplines like Kando, Sanse, karate and boxing. He inspired me to get up at 6am to get to the gym and getting me to do that is a mean feat for any man… I reckon Eric and Tash are still reeling from shock at seeing me tumble down the stairs in the mornings and wondering what has possessed me this time. Its must be hard living with someone like me who is so hard to figure out even after 17 years.

Another good example Maxim set for me is indulging in green tea. He made me get used to drinking this awesome tea he gets from abroad and now I am trying all the different green tea brands to see what I like most. It is so refreshing to meet someone like Maxim who can stand tall and do business at the highest levels internationally without feeling the need to drink or smoke socially. That shows pure confidence of a man who does what is best for him and his body and not what is expected of people in his line of work during social events.

Maxim likes to continue his healthy and holistic lifestyle while he travels around the world to take the MaximiliaN name to new locations around the globe and we certainly want him more in Dubai. A few nights ago, Maxim sponsored the Arab Woman’s Awards at the Jumeirah Zabeel Saray. I love the fact that he respects women this way and elevates them much more than just designing beautiful jewellery for them and I am glad I was there to support him.

It is such a pleasure to spend time in the company of such an inspiring individual who lives life to its maximum potential and makes no apologies for it. We can all learn a thing or two from him and for starters, I am making Maxim my new role model in terms of work ethics, healthy lifestyle, getting active in sports and making the most of life while I still am on planet earth….

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