24k gold infused mask

For an instant golden glow

For 55 years, Lancôme has been setting the bar for premium skincare with Absolue. Uncompromisingly luxurious, its legend is built upon an exclusive blend of rose extracts, combining several extraction processes to extract a wide variety of active molecules from the heart of the rose in order to capture its exceptionally potent regenerative and revitalising capabilities. It is known as the Premier Cru of French Roses and to this day, Grande Rose Extracts sit at the heart of the powerfully regenerative Absolue range.

Now joining the iconic Absolue Soft Cream comes a new Absolue Golden Cream Mask. Combining  superior  cream-wrapping  technology  with  Absolue’s  star  ingredients  and  the

transformative Absolue Soft Cream texture, it takes skin on a luxurious sensory journey – then

delivers instantly visible results on demand.

A PRECIOUS POWERHOUSE FOR AN INSTANT GOLDEN GLOW

Absolue Golden Cream Mask delivers a powerhouse of precious ingredients. Now, women can achieve instantly plumper, softer, brighter skin in both a noble gesture and a time-saving, easy-to-

use way – whenever they need it most.

While iconic Premier Cru of French Roses is both supremely soothing and regenerating, the mask is also infused with the illuminating properties of pure 24K gold – an ultimate luxury

signature.

Ultimate concentration of scarce ingredients in the most precious wrapping mask, new Absolue

Golden Cream Mask contains the same amount of active ingredients as a full jar of the iconic

Absolue Soft Cream.

When skin is stressed, irritated or damaged because of pollution, emotional stress and intense lifestyle, new Absolue Golden Cream Mask takes you into a 20min self-care moment. Easy to use, you can benefice a luxurious regenerating experience, either at home or while on the go:

    Simply open the luxurious golden sachet

    Relax your skin by leaving the mask on your face for 20 minutes

    Feel the instant nourishment and visible golden glow

For a luxurious sensory journey, you can also experience the Absolue Golden Cream Mask in one of our Absolue beauty salon where it will be integrated into one of our service.

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SUPERIOR WRAPPING MASK TECHNOLOGY

Thanks to new cream-wrapping technology, the three-layer sheet mask is able to hold the signature

Absolue Soft Cream poly-sensory and transformative texture. Highly occlusive, the structure of

the sheet mask delivers a multi-layer skin infusion of the powerful formulation for ultra-potency and visible instant skin benefits.

    A gold foil layer: for visual experience and luxury signature.

    A cocooning fiber matrix sheet: offers occlusive coating to help prevent product evaporation, for maximal comfort and optimal skin absorption.

    A non-woven fabric: locks in active ingredients for sublime skin regeneration on demand.

Infused with Absolue Soft Cream and its Premier Cru of French Roses, renowned for its

soothing and skin regenerating properties and with pure 24K gold, it provides a sublime pampering feeling on the skin.

Compared to conventional sheet masks, Absolue Golden Cream Mask and its new generation sheet technology delivers a thermal effect as it allows to keep the skin temperature inside and

improves absorption of the product.

THE ABSOLUE PROMISE

INSTANT GOLDEN GLOW AND ULTRA POTENCY PROVEN IN TESTS

New Absolue Golden Cream Mask accelerates cell regeneration1 and leaves skin nourished, plumper, softer and radiant, for an instant golden glow. Proven in both clinical and self-assessment tests, it delivers instant results that improve with weekly mask application.

After the 1st  application, skin is significantly brighter and more radiant, and you can also notice that skin is smoother and fine lines are less visible. 2

Women find their skin nourished, and 100% of them say that skin is soft and plump.3

100% of women also acknowledge that Absolue Golden Cream Mask is easy to use.3

97,5% of women think it is comfortable on the skin and pleasant to use.4

After the 4th application, Absolue Golden Cream Mask received 100% on almost all parameters, delivering plumper, smoother, radiant skin3 – whenever women needed it most.

ABSOLUE SOFT CREAM

A true beauty icon, Absolue Soft Cream is the original pillar of the range. Formulated by French know-how, at its heart lies Lancôme’s exclusive Premier Cru of French Roses. Lancôme combines

several extraction processes – including steam distillation and an innovative solvent-free green process – to extract a wide variety of active molecules from the heart of the rose. In doing so, they

capture and concentrate its exceptionally potent regenerative and revitalising capabilities.

A Unique Transformative Texture

An unparalleled, poly-sensory formula, Absolue Soft Cream comes in an unforgettably sensorial texture. The generous texture metamorphoses under the pressure of your fingertips, liquefying

and releasing the full potency of its active ingredients. It first leaves a thin, fresh veil on the skin, delivering a sensation of intense nourishment, before enveloping the skin and leaving it silky, plump and luminous.

Visibly Revitalized Skin in One Week

Delivering exceptional results, Absolue Soft Cream visibly transforms skin in just 28 days, leaving it regenerated, radiant and hydrated.

After just 1 application: the soft melting cream initiates skin recovery; skin is 20% stronger5, 37%

more tonic and 21% more elastic6.

After 1 week: skin is reactivated, radiant. 93% of women find their skin looking less tired.7

After 1 month: skin is visibly transformed – 98% of women find their skin feeling more supple and 93% agree that it’s undoubtedly regenerated.7

Eco-sustainable Luxury

Just as Lancôme is committed to protecting the skin – so too, they promise to protect the planet’s

precious resources.

As part of this mission, Absolue premium skincare now empowers women to refill, reduce, recycle

– and repeat. Absolue users can combine sublime skin regeneration with the Premier Cru of

French Roses while simultaneously advocating a more sustainable way of living.

Taking an eco-approach to design, Absolue Soft Cream comes in a refillable jar: an opulent golden capsule that clips into the outer jar. Respecting the beauty of the Earth, it is also a beautiful object in itself, for women who won’t compromise on her skincare – or environmental concerns.

Now high-performance, luxurious skincare comes with a heartfelt conscience.