This year, LACOSTE celebrates its 85th anniversary. On this occasion, the brand with the Crocodile revisits its LACOSTE.12.12 men’s chronograph, which pays homage to the L.12.12 polo shirt, the iconic garment created by René Lacoste in 1933. This anniversary edition is a contemporary reinterpretation of the identity codes that made the success of the Crocodile for eight decades of style.

Sporty, elegant and relaxed, this chronograph design features a black, navy blue or khaki IP-plated steel case and a case back marked with the anniversary logo specifically created for the occasion. With a diameter of 42mm, this new model features a minimalist monochrome dial with indexes, hour and minute hands, a second hand and three tone-on-tone counters skim the time discreetly.

The dial is completed by the famous Crocodile placed at 3:00. As a nod to the House’s origins and to honour its tradition and know-how, a leather bracelet embossed with a petit piqué motif enhances the shape of this timepiece.

Proof that time has no hold on the Crocodile, which once again transposes the actual aesthetic and timeless elegance from the past to reinvent itself without ever becoming obsolete.

The collection is available at Hour Choice stores across the UAE and is priced at AED 1,145.